Projects
CO-CREATION & INFLUENCE
YOUCOM +
CLARISSA
Single Caminhada
Youcom is the young brand of Lojas Renner S.A., with over 100 stores in Brazil. To celebrate Valentine's Day, Youcom teamed up with Clarissa, a promising Gen Z singer, to co-create a song and a video clip about love and transformation.
Role: Head of Creative and Content
Client: Youcom
Agency: Suno Paim
Year: 2022
ZAXY +
CAMILLA DE LUCAS
Zaxy is a fashion brand of Grendene Group, one of the biggest companies of Brazilian footwear market. To bring consistency and purpose to a long-term partnership between brand and influencer, we invited Camilla de Lucas to sign an entire Zaxy collection.
Role: Head of Creative and Content
Client: Zaxy
Agency: Suno Paim
Year: 2021
DIGITAL
ACTIVATION
APP AMBASSADOR CHALLENGE
To launch the new Youcom app, we made a challenge with two digital influencers on TikTok. The one with more engagement in its video would be the new app ambassador. To offer a complete experience, one of Youcom’s stores became a creative house for two days, where the public could create content with the two digital influencers.
Role: Head of Creative and Content
Client: Youcom
Agency: Suno Paim
Year: 2021
ORGANIZING THE FEELINGS
Illustrations about the pandemic
When the pandemic started we wanted to talk with Youcom's public to understand how they were feeling. Based on some of their answers,
we co-created a serie of shareable content.
Role: Head of Content
Client: Youcom
Agency: Suno Paim
Year: 2021
WHAT CHANGE DO WE WANNA BE?
To launch Youcom's creative concept for 2020, we made a film about the uncertainties and wishes of young people.
Role: Head of Content
Client: Youcom
Agency: Suno Paim
Year: 2020
STORIES ABOUT ♡
THE WINTER
To launch Youcom's 2019 winter collection, we created a serie of stories about the little things people love about the winter, starring the brand's influencer squad.
Role: Head of Content
Client: Youcom
Agency: Suno Paim
Year: 2019
FASHION FRIDAY
Lojas Renner is a big fashion brand from Brazil. As the first brand of Lojas Renner S.A., the #1 fashion retail company of the country, Renner has over 300 stores in Brazil, Uruguay and Argentina. Renner’s clientes used to ask a lot of fashion questions on Instagram. So we created a day when a team of content creators, stylist and models went to a store to answer some of the questions in real time through Instagram Story.
Role: Content Analyst
Client: Lojas Renner
Agency: Suno Paim
Year: 2016
TV &
DIGITAL FILM
FASHION INVASION
@ MTV MIAW
In 2021, Youcom sponsored MTV Miaw. To present the brand to the channel's audience, we created a film with TikTok creators and a digital native aesthetic with the concept of the current campaign, fashion invasion.
Role: Head of Creative and Content
Client: Youcom
Agency: Suno Paim
Year: 2021
SHOPPER SCHEDULED DELIVERY
To present Shopper's main shopping modality, the scheduled delivery, we invited a celebrity couple who were already Shopper's customers to show how shopping digitally gives you more free time, reinforcing the tagline the smart way of doing the shopping.
Role: Head of Creative and Content
Client: Shopper
Agency: Suno Paim
Year: 2021
IT'S TIME TO SHINE
Grendha is also one of Grendene's women's footwear brands. To launch the 2020 collection signed by Ivete Sangalo, which was inspired by the beauty of Jalapão (Tocantins - Brazil) and golden grass, we created a campaign with a lot of shine and nature.
Role: Head of Content
Client: Grendha
Agency: Suno Paim
Year: 2020